Colin Grant, the CEO of the Pure Group, which has 35 yoga and fitness facilities in South Asia, has never considered failure an option. Colin Grant was destined to be a fitness entrepreneur.
Can I bring a friend to pure fitness?
In the Members Area click the Profile tab and scroll down to the Bring a Friend option and simply follow the instructions to send your friend a day pass, and enjoy working out together.
Is Pure Gym UK only?
Inspiring a Healthier World
The Group has approximately 1.6 million members across over 500 gyms and holds market leading positions across the UK, Denmark and Switzerland operating under the PureGym, Fitness World and Basefit brands respectively.
Who is pure gym target market?
The strategy:
To first define the most relevant topics for its audience of 18- to 34-year-olds, Pure Gym used social listening tools to analyse fitness conversations happening on Twitter.



